The changing trends in technology have led to the evolution of some new and emerging trends in the field of digital marketing. |Marketers can now explore new and sophisticated digital marketing platform driving their campaigns to arrive at maximum ROIs. If you are an entrepreneur who relies heavily on digital marketing tools and technique gear up to dive in some new trends coming your way!
Factors that seem to impact the rise
A number of factors seem to come into play leading to a rise of some new path breaking trends. They are:
As marketers strategically plan to drive their campaigns they aim to give the target audience a more customized and personalized feeling these days. Technology is empowering campaign designers to work in a two-way direction whereby brands can measure and strategically perform to optimize productivity and give customers the benefit of the most efficient products and services in the manner ‘the customers want’. By reaching out through subtle heart touching videos to a handy AI guided mobile app, marketers are eying all possibilities now to come as close to a customer as possible. The leading Digital marketing services provider in India are trying to gear itself with some of these new trends to help its clients.
Trends to watch
Artificial Intelligence or AI: The latest and seemingly rewarding new trend is that of the use of AI in helping customers choose what is best for them through Chat bots and machine learning. By machine learning technique is meant a type of sentiment analysis of the participants in order to gain an understanding on the feelings and reactions of the participants so that it can be applied to understand the user emotions necessary to gain insight on the customer. Markets now extensively use Voice bots and Chat bots like that of Starbucks that guide users with valuable conversations that can be later use as data for analysis.....
- Boons of technology
- A visual story telling
- Mobile centered approach
- The feeling of being the ‘first’